Make your swing make sense.

Everyone says “watch the video”, but no one tells you what matters.

I’ll show you what to change, what to keep, and what to work on next.

Be the swing your team trusts.

Get swing analysis See how it works

Single swing

One personalised feedback response.

£12

1 analysis

Choose single analysis

Best value

Hit a triple

Three personalised feedback responses.

£30

3 analyses

Choose 3-pack

Process

From uploaded clip to clearer next swing.

Upload your swing

Send game or practice footage. Side-on, 60 fps and a clear view of contact is ideal, but useful footage beats perfect footage.

I review what matters

I look for the few changes that will make the biggest difference, not a pile of disconnected technical noise.

Get video and notes

You receive a feedback video, written notes and practical drills so you know what to work on next.

Ask follow-up questions

Your feedback thread stays open for follow-up messages, so you can check your understanding and keep moving.

Mike MacDowell hitting for Great Britain slowpitch.

Why it works

You do not need more noise. You need the right cue.

The Hitting Lab is designed to turn video into usable action. You get feedback that explains what matters, why it matters, and how to train it without needing to decode your swing alone.

Built specifically around slowpitch hitting.
Clear feedback from elite playing and coaching experience.
Practical drills and cues you can take into practice or games.

The Hitting Lab

Want eyes on your swing?

Register, choose a single swing analysis or 3-pack, then upload when you are ready. Every swing gets a personalised feedback video and written notes from Mike.